Your wardrobe is probably full of great pieces that just never got a second chance.
deeaiwai connects you with carefully selected designers who can transform the clothes you no longer wear into one-of-a-kind pieces.
We make it easy for you by offering a set of transformation categories which guide you through the process.
see our catalog see past projects
30% of your clothes haven’t seen the light of day in a year.
Yet, you are likely to buy more clothes every 2-3 months.
Hey, we are not judging...
Clothes carry stories.
Every item has meant something - so of course, it’s not easy to say goodbye.
But something’s got to happen, right?
see how deeaiwai works
And when it comes to unworn clothes,
you really only have two options...
1. You can donate your clothes.
Yes, but there is a 70% chance your donated clothes will still end up in a landfill.
Unfortunatelly, it isn’t as sustainable as it sounds...
2. You can sell your clothes.
Yes, but there are more than 20.000 product listings (that are veeery similar to your hoodie from GAP) you would be competing with.
Not sure how long that would take...
So why not elevate your style with what you already own.
1. Discover what’s
possible.
We get it—when it comes to transforming your clothes, two big questions come up:
- What will it cost?
-
What can I actually do with what I own?
That’s why we created a clear, easy-to-use catalog built around four key types of garment alterations—each with transparent, fixed pricing.
So you know what’s possible, and exactly what it’ll cost.
2. Connect with
designers.
Once you’ve chosen your alteration, your project is shared with our curated designer community.
Designers will respond with proposals—and if one feels right, you’ve got a match.
3. Let us handle all the project management.
Our platform doesn’t just connect customers and designers—it streamlines the entire process.
From managing messages and requests to handling payments and keeping projects on schedule, everything runs through one centralised project log.
Clear communication, secure transactions, and real-time updates—all in one place.
From managing messages and requests to handling payments and keeping projects on schedule, everything runs through one centralised project log.
Clear communication, secure transactions, and real-time updates—all in one place.
4. Get rewarded for your commitment to your wardrobe.
As you evolve, so should your wardrobe.
That’s why we believe in rewarding you for redefining your style using what you already own, instead of always buying new.
With every transformation, you’ll collect badges and unlock exclusive rewards—like sewing workshops, fashion event tickets, and more.
start your project
That’s why we believe in rewarding you for redefining your style using what you already own, instead of always buying new.
With every transformation, you’ll collect badges and unlock exclusive rewards—like sewing workshops, fashion event tickets, and more.
start your project
Don’t worry, you are in good hands.
When we say ‘’curation’’ - we mean it. We’re selective, because the work deserves it.
To ensure quality, we only work with designers who meet specific criteria.
Are you a designer? Check if you are eligible.
- Leila
Jess did an incredible job in communication and the final product was super cool. UK weather isn’t always as hot as it can be in summer, so I wear these tops almost every evening when out.
- Maria